The Pantone Color of the Year for 2023 is Viva Magenta: an exuberant shade of fuchsia that calls to mind fearlessness, strength, and bravery. This stunning hue mixes warm and cool tones for the perfect balance of bright and bold. Keep touches of it throughout your home or add into your wardrobe and daily beauty routine to feel empowered and beautiful all year long. See some of our Viva Magenta picks below.
Bring the color of the year into your home with subtle touches like sophisticated wine glasses, a perfectly perfect Perfect Pot, a soft throw pillow, or a cozy throw blanket.
Sprinkle it into your beauty routine with a gorgeous liquid lipstick, fun nail polish, or a silk scrunchie.
And if you want to add a little Viva Magenta to your wardrobe, a slouchy sweatshirt, fierce booties, or a bright beanie are all great options.
Shop Viva Magenta
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